So I came across a new social media website today called Mixx. com. According to its website, Mixx.com is
Your link to the web content that really matters. There's a lot of information out there and, let's face it, you don't have all day to find the good stuff (if you do, we're totally jealous). And who knows better than you what informs you, what makes you think, what makes you laugh? So why should some faceless editor get to decide what's important?
But now you're in charge. You find it; we'll Mixx it. Use YourMixx to tailor the content categories, tags, specific users and groups, and we'll deliver the top-rated content as chosen by you and people who share your passions. So go ahead and whip up your own version of the web. Just tell us how you like it Mixxed and we'll deliver the best the web has to offer—morning, noon and night.
To me, the site seems a lot like Digg.com where content is presented based on popularity (and votes). Stories are sorted based on broad categories like entertainment and sports. I'll be interested to see if the site catches on.
Sites like Digg and Mixx are interesting ways that PR professionals can get involved more. Using these sites, certain topics and products/companies can be highlighted. I hope to see an increased use in these type of sites, as I think they're a really good way to connect with the average internet user.