After making the social issues video for class, I thought it would be interesting to do my next blog post on viral videos. So, I was looking around for something to write about when I came across an apparently popular video I must have missed!
The video, which came out sometime this past summer, features a girl who apparently can out catch a pro baseball player. The video -- which was actually an ad for Gatorade -- was so popular it was even picked up on NPR. Click here to listen to a segment done on the video.
I was surprised to learn that the video was part of a marketing/advertising campaign, as the mention of Gatorade was so subtle I hardly even noticed it!! I suppose that is the best type of advertising (because no body likes in your face ads). However, it leaves you wondering if it really made the desired impact.
Then again, Gatorade sure was talked about following the videos release... I'd be interested to see what the impact of the video was. Did anyone else see this and think it was real? Anyone see the ad and actually purchase Gatorade as a result?
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