Introducing Pitch Engine! Using this website, professionals can now easily upload all their clients information (logos, contact info, boilerplates, etc.) and create a customized press release with videos and all! The release is then tagged with keywords and made shareable through RSS and links to Twitter, Facebook, and other social bookmarking sites. This bookmarking and sharing capability of the pitch engine releases is one of their primary selling points -- their unique offer to PR professionals.
An account with Pitch Engine is free. When you set up your brand initially you have several options for categorizing your brand, as well as providing links to all the social media sites used by the brand/company. This makes it easy to position your brand/company in the eyes of those who will be receiving the releases.
The site is currently in its 2.2 beta version, so there are likely still some kinks to be worked out. However, it appears to be a really useful tool and I'll be interested to see how it works out and whether or not people pick up on it.
2 comments:
Sounds very interesting. Do you know of any reputable companies using it?
I think that this could be both a positive and negative thing. It sounds like an awesome new tool, but I would be concerned over the press releases becoming very generic and losing that unique touch that catches media attention in the first place.
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